In 2016, Thailand received more than 32 million foreign visitors, according to the Tourism Authority of Thailand. In 2017, total tourism revenue is expected to grow by 8.2%, reaching 2.71 trillion baht.
Tourism and Sports Minister Kobkarn Wattanavrangkul said plans are to attract more international tourists using five major themes: ASEAN linkage, sports, wellness, a wedding hub and water activities.